Purcell is an innovative retail merchandising company based in Santa Cruz, California. We are a mission-driven team with deep roots in design, engineering, and business operations.
Our mission is to advance bulk, refill, and 'packaged-at-purchase' retailing to realize the benefits of a hyper-efficient bulk supply chain: less waste, more choice, and more margin.
We're surfers, sailors, and swimmers who dream of plastic-free water. We're also designers and doers committed to eliminating plastic at the source. 75% of household trash is food packaging; 40% of all plastic produced is used for packaging. It doesn't have to be that way.
If food didn't need packaging, couldn't we stop producing the plastic? Once you notice just how much of your trash is plastic wrap, bags, and clamshells, you just might get obsessed with this question, too.
Malcolm Purcell McClean changed the world with his concept of the shipping container. By standardizing how goods are packed and moved across the globe, shipping costs decreased significantly. Reliability improved, too, as transportation times and theft rates decreased.
With our name, we honor Malcolm as we attempt to standardize the bulk economy. With universal refill cartridges that fit our streamlined dispensers, we're able to reduce the labor, waste, and pain associated with bulk today.
David and Russell Conway started Purcell in 2017 to find solutions to end single-use plastics. To advance our mission, we are committed to delivering dispensers and refill systems that consumers and managers love to use.
We are a team of engineers, designers, and doers on a mission to end plastic-waste.
USCG Veteran on a mission to end plastic waste.
Parsons New School. Award-winning industrial designer.
Software development
Design and systems architecture
Marketing, Strategy, and all things business. Berkeley MBA on a climate mission.